Why influencer marketing is so important for Web3 brands

Influencer marketing is a powerful tool for businesses of all sizes, but it is especially important for Web3 brands. Here are a few reasons why:

• Crypto / NFT ads are heavily restricted. Many major platforms, such as Google, Meta and even X(Twitter) have banned cryptocurrency ads in many countries and regions. This makes it difficult for Web3 brands to reach their target audience through traditional advertising channels.
• Trust is a major issue in the Web3 space. There have been many scams and rug pulls in the past, which has led to a general distrust of new Web3 projects. Influencer marketing can help to build trust by connecting brands with trusted voices in the community.
• Influencer marketing is relatively low-risk for Web3 brands. In the bear market, influencers sometimes charge a low upfront fee and instead earn a commission on actual sales. This makes it a more affordable and scalable option for Web3 brands than traditional advertising.

The Challenge of Identifying the Right Web3 Influencers

Although the Web3 ecosystem is teeming with influencers, but not all of them are created equal. Some influencers may have amassed large followings through artificial means, such as buying fake followers or using bots. Others may simply lack the expertise or credibility to effectively promote your brand or project.

In this article, we embark on a journey to unravel these intricacies and uncover the key metrics that will empower you to identify Web3 influencers who genuinely align with your brand and project, thereby optimizing your Web3 marketing strategy.

Let's delve into the metrics that will help you cut through the noise and pinpoint the Web3 influencers who can drive real results for your brand and project.

1.Audience Relevance: Understanding Your Target Audience

Before embarking on your influencer search, it's crucial to have a deep understanding of your target audience within the "Web3 marketing" context. Who are they? What are their interests and values? What do they engage with in the Web3 world? This knowledge forms the foundation of your influencer selection process. Look for influencers whose audience closely aligns with your ideal customer profile.

2.Top Word Analysis: Finding Web3 Experts

Our first key metric involves a sophisticated analysis of the content influencers produce. The "Top Word Analysis" feature enables you to pinpoint influencers who frequently discuss the specific terminology and trends in the Web3 space, vital for your Web3 marketing success. For instance, if you are a DeFi project in search of traders, you want influencers who regularly discuss DeFi concepts like liquidity provision, yield farming, and more. Focusing on the words that matter in your niche allows you to identify influencers who genuinely understand and engage with the core themes that matter to your marketing and growth strategy.

3.Engagement Metrics: Measuring Authenticity and Influence

While follower count is one measure of an influencer's reach, it's not the only one. A more insightful approach involves analyzing engagement metrics for your Web3 influencers:

3.1.Engagement-Through-Rate (ETR):

• This metric considers the sum of retweets, replies, and likes in relation to the influencer's total number of followers. A higher ETR suggests that the influencer has an active and engaged audience, ideal for your Web3 KOLs collaboration.

3.2.View-Through Rate (VTR):

• To understand the impact of an influencer's content, look at their "View-Through Rate." This metric considers the average impressions of their tweets relative to their total number of followers. A high VTR suggests that their content resonates with their audience, reaching and influencing a significant portion of their followers.

3.3.Original Tweets Ratio:

• Original content, as opposed to retweets, showcases an influencer's ability to create unique and valuable content. A high original tweets ratio indicates an influencer who contributes meaningfully to the conversation in Web3 marketing.

3.4.Campaign Term Ratio:

• Consider the influencer's use of campaign-related keywords (e.g., airdrops, giveaways) in their content. This ratio helps you identify how frequent the KOLs launch campaigns, and it’s up to you to decide whether this is a positive signal or not.

4.Niche Benchmarking: Evaluating Performance Within a Community

In the world of Web3 KOLs, no influencer operates in isolation. They are part of a niche or community. The "Niche Benchmarking" feature enables you to compare an influencer's performance within their niche, ensuring that they are truly influential within their specific field.

Beyond the Measurements

By following these tips above, you can increase your chances of finding authentic Web3 influencers who can help you achieve your marketing goals.

Here are a few additional tips for identifying authentic Web3 influencers:

• Look at the influence of the influencer's audience: Check how many other KOLs or project partners are also their fans. This can be seen as an indicator of their influence.
• Read the comments on the influencer's social media posts. This can give you a good sense of what their audience thinks of them and their content.

Conclusion: Elevate Your Web3 Marketing Strategy

In the world of Web3, identifying the right Web3 influencers can make or break your Web3 marketing success. By leveraging the power of data-driven decisions and key metrics, you can confidently identify influencers who are a perfect fit for your brand and project. The Web3 Influencer Insight Tool provides these essential metrics to help you navigate the complex landscape of influencer marketing. By understanding your audience, analyzing the words that matter, and assessing engagement metrics and niche benchmarks, you'll be equipped to elevate your Web3 marketing strategy and achieve your brand's goals in the Web3 space.

Don't miss the opportunity to unlock the full potential of your influencer marketing campaigns in Web3 marketing. Download our browser extension today and start collaborating with Web3 influencers who truly fit your brand and project in the Web3 world.

Enhance Your Strategy with Growing3's Influencer Matcher Tool

Finding the right influencers for your Web3 marketing campaigns can be challenging, but Growing3's Influencer Matcher tool simplifies this process. This powerful tool offers three key features designed to optimize your influencer collaborations:

1. Search:

With 10 advanced search options, quickly find influencers in relevant Web3 fields tailored to your needs

2. Insights:

Review all the indicators mentioned in the content above, including qualitative (recent post AI Summary, Top Topic Mention, word cloud) and quantitative indicators (ETR, VTR, proportion of original posts, proportion of event posts, etc.)

3. List:

Easily create and share lists of your favorite influencers with your team or external partners.

4. Campaign:

Automate your influencer collaboration invitations with bulk messaging tools, streamlining the process of reaching out to selected candidates.

Leverage these features to enhance your Web3 marketing strategy and connect with influencers who can drive real results for your brand.

Don't miss the opportunity to unlock the full potential of your influencer marketing campaigns.

Try Growing3's Influencer Matcher tool today for FREE!